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Streamline focus group discussions with ready-to-use focus group templates you can fill out digitally or export as a PDF.
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A focus group template is the go-to tool of research teams for collecting qualitative data derived from open group discussions. Through quantitative and qualitative research, these forms can help researchers understand consumer behavior for making certain decisions. Focus group moderators can use this template to create more in-depth and meaningful conversations.
Focus Group Discussions (FGDs) work best when moderators have a clear picture of the flow of conversation. They can achieve a more streamlined data collection process with the help of a structured template.
Teams don't only run focus groups for market research. Safety and operations teams use the same structured approach for post-incident debriefs, safety culture check-ins and continuous improvement sessions, anywhere you need honest, detailed feedback from a small group. Platforms like Mitti (by SafetyCulture) can help you capture those conversations digitally and turn what you hear into action, the same way you'd handle a routine inspection or audit.
The CDC lists focus groups alongside interviews and questionnaires as one of its core data collection methods for program evaluation, and its focus group data collection brief is a solid reference if you want to see how a formal evaluation team structures theirs. By having a clear and cohesive session format, FGD moderators can facilitate meaningful discussions and get the answers they need without missing a single item.
A comprehensive focus group template should include the following elements:
Participant details – Participant names, headcount, demographics, and other relevant details
Introduction – Focus group discussion (FGD) guidelines, confidentiality notice, and other relevant information before proceeding with the group discussion
Discussion questions – Engagement, exploration, and exit questions about the product, service, or research topic
Wrap-up – Comments, name, and signature of the focus group moderator
Questions on FGDs often vary depending on the topic being discussed, but most of them follow a particular sequence: engage, explore, and exit. Here are a few sample FGD questions to help you get started.
What is your favorite product, service, or program?
When you think about this product, service, or program, what was the first thing that comes into your mind?
How familiar are you with this product, service, or program?
What influences you to buy our product or service?
What are the things you like or dislike about our product or service?
If we were to discontinue a program, which one should we discontinue and why?
Will you recommend our product to your friends and family? Why or why not?
Is there anything we should know about why you purchased our product or service?
Documentation is an important aspect of focus group discussions. After all, this report presents the results of the FGD and allows organizations to take meaningful action based on the data you collected. The writing process becomes easier when you have a ready-made template. Here are the steps in creating a report using a focus group template.
A focus group report typically starts with a cover page providing basic details about the FGD conducted. This part should contain the focus group topic, date and time, and moderator name.
After writing the basic information about the FGD, the next step is to identify and describe the attendees involved in the session. For this section, you can include the following details:
Number of participants
Group composition – age, gender, educational background, marital status
Complete list of participants – name and other relevant information
It's also important to include a brief description of the FGD's goals, purpose, and background. This section allows moderators and evaluators to understand what the FGD is about and how it will be conducted. You can also insert a confidentiality statement, ensuring that the information and insights from the participants are kept solely for the purpose of the FGD.
After completing all necessary details about the FGD, it's time to proceed with the attendees' responses. This section serves as the heart of the focus group report, for it contains the answers and insights from the participants.
It's best to base this section on the flow of questions provided during the FGD. Doing so makes it easier to follow how the discussion went and better understand their answers. Be sure to be as detailed as possible when documenting these responses, including photos and videos as evidence.
Lastly, wrap up your focus group report with the moderator's name and signature. It verifies who's responsible for the FGD and establishes accountability across the research team. In this section, you can also include comments and recommendations to improve the program.
Now that you know how to write a focus group report, here's an example of what it looks like when completed using a digital FGD template and exported as a PDF:
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This focus group template for program evaluation can be used to learn why participants attend an event. It lets organizers note the aspects of the program that attendees like or dislike the most. Observers can also record nonverbal cues such as laughter, pauses, or even discomfort during the program. Identify areas for improvement for future events with this template.
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Research teams can use this focus group survey demographic template to find the right respondents for focus group discussions, statistics, and case studies. Record demographic data such as age group, gender, marital status, nationality, educational attainment, and employee status through various sources and modify the template items based on your goals.
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This template can be used routinely for checking up on every employee. Make sure that their needs are met and there’s fair treatment for the diverse group in the company. This diversity and inclusion survey template contains diversity questions which are dives into the following:
Identify the organization’s attitude and commitment towards diversity and inclusion.
Recognize diverse employees’ sense of belonging within the organization.
Determine how diverse is the organization’s recruitment and advancement practices.
Ensure that employees are protected from and knowledgeable against workplace discrimination and harassment.
