We have an announcement to make! iAuditor is getting a new name. A name you may know well…
From November 21, iAuditor will become SafetyCulture.
This lines up our flagship product with our master brand.
Importantly, it’s just an update to our name. The simplicity of the platform and the features you know and love — like inspections — aren’t changing. We’re simply renaming to better reflect how we’re helping frontline workers and leaders to raise opportunities for improvement, every single day.
Why SafetyCulture?
We’ve come a long way since we first launched iAuditor in 2012. We started as an audit and risk tool, but today our customers rely on us for more than ticking a box.
Actions, issues, training, insurance, internal communications. SafetyCulture is where teams get the job done — and from there, daily acts ladder up to bigger improvements.
To us, safety is the entry ticket which unlocks the ability for businesses to build better products, provide better services and improve everyday. Over the years we’ve seen how organizations start using our platform to meet compliance needs, but unlock opportunities for quality and efficiency along the way. We believe that safety is the necessary foundation under which a culture of improvement can build.
What does this mean for me?
You’ve probably already seen the SafetyCulture logo around - perhaps if you’ve tuned into an Brentford game or spotted it on the sleeve of tennis player Thanasi Kokkinakis at the Australian Open.
Now, you’ll see it on your home screen too. If you already have our platform installed on your device and have automatic updates turned on, you’ll see the new app name immediately from November 21. If not, you’ll continue to see iAuditor until you download the new version.
Otherwise, search ‘SafetyCulture’ in your app store and you’ll find it there.
iAuditor has served us well, but rather than limiting us to our origin story, we want our name to carry us into the future. It’s people that make up a business, not an improvement methodology or prescribed process. Our platform puts people at the heart of improvement, making it accessible to everyone. So, we’ll be continuing our focus on helping working teams get better every day.
