At SafetyCulture, we know what it takes to build bigger and better — it takes the many small, daily acts of every person, at every level, playing their part in improved solutions.
But when everything goes to plan, the planning and operational effort of frontline teams can easily become invisible.
DID YOU KNOW: New research by SafetyCulture and YouGov reveals that over 70% of Australian frontline workers agree with the statement that “I know I’m doing my job well if no one is bothering me”.
Our latest ‘Sounds like good work’ ad looks to change that. Using detailed close-ups and amplified sound design, we employ ASMR techniques (that's Autonomous sensory meridian response) to put a megaphone to quiet work and highlight the small improvements that positively impact workplaces.
It takes every person, onscreen and off, coming together to do things a little quicker, slicker, smarter and safer. So we’re turning the spotlight on the frontline teams that make it happen every day.
With over 65,000 organizations using our technology worldwide, our spot taps into the diverse customer base who rely on SafetyCulture (formerly iAuditor) and EdApp. You’ll spot our customers from the likes of Tennis Australia, Hudsons Coffee, and Roma Foods, throughout the ad.
So, what does good work sound like? Let’s go behind the scenes to ask those who know best — our talented customers.
Meet Tom, Court Services Team Leader at Tennis Australia
Can you tell us what a day on the job looks like?
I work in Court Services, so this means we start bright and early. We take tarps off and clean the courts to kick off the day. Then, we help prep players for practice, getting tennis balls ready, unlocking fridges and umpire chairs, setting up towels and sourcing the right drinks. Basically making sure the players have everything they need to smash out a great set! We use SafetyCulture to ensure the courts are in good working order at the start and end of the day, to inspect items on court and even to make sure on-court player fridges are fully stocked.
What does a good day at work
sound
like?
It sounds like a calm, still morning. No wind, no rain and everything’s quiet. We can get in at 7am and head straight out on court — the sun’s out and everything is going your way.
What’s your favourite ASMR sound at work?
Shelling tennis balls, cracking tins and popping open those ball canisters.
