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We’re no strangers to tennis here at SafetyCulture. We’ve swung into action to support local legend Thanasi Kokkinakis, partnered with Tennis Australia on operational activities, and today, we’re taking things to another level with a brand new appointment to the SafetyCulture board!
We’re delighted to announce Craig Tiley, CEO of Tennis Australia and Australian Open Tournament Director, to our board as a Non-Executive Director.
SafetyCulture is a prime example of great people, leading a team with vision with the drive to make it happen. I’ve worked with the SafetyCulture team for years and I am humbled at the opportunity to come on board and be part of the next stage of growth and expansion.
Craig has been at Tennis Australia for 16 years, taking the helm as CEO in October 2013. Craig is no ordinary CEO. He came to the role with a bold vision for the future of tennis and one that was unique in his industry. He envisaged transforming your run of the mill sports event into something entirely new — an entertainment event with sport at its core.
He set to work and sold in his vision. Craig Tiley is now known for transforming the Australian Open into Australia’s largest and most successful international sporting and entertainment event watched by over one billion people worldwide. Tennis Australia’s revenues have more than doubled in his seven years at the helm, from $160 million to over $450 million.
This accelerated growth was not without risk — Craig was tasked with recalibrating not one, but two Australian Opens in a row — but with it came great rewards. He drove Tennis Australia forward by diversifying opportunities and digitizing ways of working. Earlier this year, the Australian Open set the benchmark for sporting events as one of the first large-scale events in a COVID-safe environment. This in itself is a testament to his extraordinary approach to leadership.
He spoke on navigating the art of risk in sport and entertainment at the SafetyCulture Summit 2020, sharing his leadership tactics with attendees from all around the world.
In recent years, Tennis Australia has also worked with iAuditor by SafetyCulture for checks across a wide range of operational activities, including inspecting seating, catering, and equipment, and general safety and compliance checks.
Craig’s vision for the Australian Open brand, and the incredible experiences they now deliver around the world, is second to none. It is rare to meet someone who is so humble and yet so successful. Craig’s long-standing partnership with our leadership team has laid the foundation for his invitation to join our board and formally guide the growth of the business”.
As Luke shares, this is just the beginning. As we set our sights on future growth, a compelling vision and big goals are crucial to our evolution as a company. Watch this space for updates — onward and upward!
