Today, we launch a new logo. And we’re pretty excited about it!
Don’t get us wrong — we loved our old logo. It told our origin story. A tick diamond that signified completion and reliability, those check marks represent where it all began.
And we have come quite a long way since then. While safety checks lay the foundation for SafetyCulture today, now our customers rely on us for more.
Actions, issues, training, insurance, internal communications — as the world of work evolves, so do we. Instead of looking back, we want to look to what comes next. Today, our logo catches up with what we’re building: an operations platform that helps teams and workplaces get better everyday.
So without further ado, say hello to our new SafetyCulture logo (that’s SC for short).
How we’re evolving
What’s changed? We won't go on and on, here are a few things that stand out.
So the first — and most noticeable — change you’ll see is that we’ve removed the tick from our logo. Checks are now just one of the ways our customers use us at work. Our platform has evolved to drive many positive micro-behaviours that ladder up to major improvements over time. This forward momentum is important to us. In fact, it’s a crucial part of our SafetyCulture DNA, so we’ve tried to have that represented in our logo.
Over the years, we’ve learned that procedural change paves the way for cultural change. And often, that makes for some of our most impactful work. Whether it’s by improving processes around safety, enhancing quality or fine tuning for productivity, our technology comes together to help shape better workplace cultures. Now, our logo emphasises the word 'culture' to highlight where our platform has its biggest impact.
Finally, we thought it was fitting for our new brand mark to acknowledge that we are one SafetyCulture family — it’s not just SafetyCulture (formerly iAuditor) anymore. In recent years, we’ve welcomed EdApp and Mitti into the fold and rather than inheriting the SafetyCulture (formerly iAuditor) logo, the entire organization now comes together under “SC”.
And how will the logo change impact you, our customers?
Over the coming weeks, you’ll see the new logo appear in our product, on our website, in advertising, things like that. But these changes won’t get in the way of us getting things done. We’ll still be right there in your corner, helping you do your best work everyday.
