For over a decade, international retail company SNIPES has relied on Mitti (by SafetyCulture) to optimize operational processes and ensure a consistent brand experience across 450+ stores in Europe.
Improved store image
Faster implementation of store checks
Accelerated decision-making processes
Actions
Analytics
Heads Up
Inspections
Mitti Platform
Since opening its first German store in 1998, SNIPES has become an integral part of the retail landscape: With well-known brands and its own collections, SNIPES brings sneakers and streetwear to stores. Since its inception, the company has expanded massively and now operates more than 800 stores across 11 European markets and the USA.
As Head of Retail Operations at SNIPES, Daniele Silvio and his team ensure process efficiency and act as the interface between corporate strategy and everyday life in the stores. The advantages of the Mitti Platform, which SNIPES has been using successfully for over 10 years, play a central role in this.
Daniele recalls, “For a long time, there was no standardized method to better document and understand store visits, and record conversations with people and departments we work with on a daily basis. Each regional manager recorded this information in their own way. There was a strong need to make the process more efficient.”
Their quick decision to implement the Mitti Platform is still proving its value after more than 10 years. As a store manager at the time, Daniele experienced firsthand how the platform brought about immediate positive changes that convinced his team, such as improved company-wide collaboration and optimized information flow between departments.
Over the years, Mitti (by SafetyCulture) has established a new, uniform standard at SNIPES. At the heart of this are detailed store check templates for reviewing areas such as store presentation, warehouse organization, administration, and safety. Daniele explains, “The ability to highlight positive aspects directly in the store check and at the same time define concrete actions for improvement was a game changer for us.” SNIPES also uses the platform for personnel issues such as target management for store managers and training certificate delivery.
They also collect feedback from store employees and test out other areas of the platform to ensure that Mitti (by SafetyCulture) is practical and relevant to their frontline teams.
“With Mitti (by SafetyCulture), we can reduce the workload for our teams in the field and in stores. This gives teams more space to focus on what really matters and adds value.”
The comprehensive data SNIPES collects through its wide-ranging use of Mitti (by SafetyCulture) provides a solid foundation for informed decision-making. Systematic data collection and analysis generate detailed reports for each store, offering valuable insights for collaborative problem-solving. For example, the root causes of challenges in visual merchandising execution can be quickly identified and addressed. This increased transparency allows SNIPES to continuously and rapidly raise its quality standards.
“It’s impossible to be everywhere at once and keep an eye on everything. Mitti (by SafetyCulture) gives us exactly that overview and significantly improves transparency in our stores.”
As Head of Retail Operations, Daniele is constantly working on new ways to boost Mitti (by SafetyCulture)’s potential fully and optimize even more processes.
Would you like to learn more about how Mitti (by SafetyCulture) can help you improve your workflows? Then contact us today. Our team looks forward to hearing from you!
