SafetyCulture Care rebrands as Mitti Insurance and grows its global footprint with U.S. expansion
By Mitti (by SafetyCulture) Content Team10 Aug 20264 min read
Underwriting agency brings data-led loss prevention model to the United States and appoints global CEO
11 August 2026 — Insurtech SafetyCulture Care today rebrands as Mitti Insurance. Following strong growth in Australia, the business is taking the model global with its first move into the U.S., led by a newly appointed global CEO.
The new U.S. MGA is backed by Lloyd's, Chubb Global Markets and Greenlight Re. It is licensed across 51 states and jurisdictions, with an initial focus on 10 Midwestern states.
In Australia, Mitti Insurance is backed by Allianz Australia, and ties coverage to operational data from the Mitti operations system, formerly SafetyCulture, to help businesses proactively manage risk and prevent losses. The proprietary data that underpins the platform's intelligence helps Mitti Insurance price risk more accurately and prevent it more effectively than traditional insurers.
Dan Cummins, Co-founder and Managing Director, Australia, of Mitti Insurance, says: “For decades, the insurance industry has existed to pay claims, not prevent them. Over the last few years, we've seen growing demand from businesses looking for insurers who can help reduce risk and provide practical steps to improve their operations, not simply finance it after an incident.
“What we've built in Australia is increasingly relevant in larger and more complex markets like the U.S. that face the same challenge: too little real-time visibility and too much reliance on hindsight. That's exactly why we're taking the model there now.
“With SafetyCulture rebranding to Mitti, we're excited to welcome back the Mitti name for our insurance business too as we step into our next period of growth.”
The data backs it up. Analysis of Mitti Insurance's portfolio shows that policyholders who use the Mitti platform run 19% lower claims costs and a 9% better loss ratio than those who don't. 1Trippas White Group, the hospitality services group behind iconic venues like the Sydney Opera House, has cut claims in some areas by 35%.
Strengthening leadership in its next phase of growth
As the business expands, Mitti Insurance has appointed John Blake as Chief Executive Officer to lead its international growth. Blake previously served as Chief Operating Officer and Chief Financial Officer at SafetyCulture, where he played a central role in the company's transformation from a single-product solution to an all-in-one operations system that brings together software, hardware, consumables and insurance.
Together, Cummins and Blake bring complementary expertise across insurance and technology.
John Blake, Chief Executive Officer of Mitti Insurance, says: “Mitti Insurance uses proprietary operational data to price risk based on what’s happening, not what’s happened. New AI agents in the Mitti platform can monitor sites around the clock and highlight risks before they become claims. This turns insurance into a key lever for how policyholders operate, allowing us to reward customers for running better, safer businesses.
“The last five years have been about proving a simple hypothesis: policyholders using the Mitti platform have fewer claims and lower loss ratios. We’ve shown that, and we’re now taking Mitti Insurance global.”
Insurance solutions built around prevention
That same prevention philosophy runs through the rest of the product. In Australia, Mitti Insurance is adding Commercial General Liability and Property Insurance (ISR) coverage, extending access to more of the Mitti customer base.
For policyholders, the emphasis then turns to managing risk throughout the life of the policy. New Risk Action Plans give policyholders a structured, quarterly process for identifying and managing their top risks, designed by risk engineers and built directly into the Mitti platform. Each plan is tailored to the claims patterns of that industry, so businesses know exactly what to watch out for.
Ongoing visibility comes through upgraded Premium Mitti access, which lets businesses catch issues early, track what needs attention and maintain an audit-ready record. Where additional support is required, risk services are available, backed by years of deep industry expertise.
Footnotes
1 Figures based on SafetyCulture Care's core insurance portfolio (minus programs) for the 2025 accident year.
For more information, please contact: press@mitti.com
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