10 free digital marketing courses

Social media is one of the many channels that has been a go-to for businesses as part of their marketing strategy due to its wide reach and engagement. In this course by Mitti (by SafetyCulture), learners will discover how powerful social media is in reaching their audiences and learn how to leverage social media platforms to promote brand awareness. Here, they’ll learn about different social media strategies they can implement and some tips for effective social media engagement. This digital marketing course online also talks about the importance of customer care and proper social media etiquette for more professional and meaningful interactions.

With Mitti (by SafetyCulture), you can access the best digital marketing courses. And while this course leans more on the retail industry, it’s fully customizable and editable, which means it can be used by any organization for any line of business. Mitti (by SafetyCulture)’s drag and drop authoring tool makes editing easy and simple even without any technical knowledge or design background. You can also choose from over 80 interactive and intuitively designed microlearning templates to populate your content.

Scope: Social media in retail, social media engagement strategies, social customer care, basic social media etiquette

Google’s Fundamentals of Digital Marketing is an in-depth course for those who are new to digital marketing. It contains 26 modules featuring video tutorials, quizzes, real-world scenarios, and exercises that will help learners turn knowledge into action. Among the topics covered are taking your business online, planning an online business strategy, search engine optimization & marketing, advertising, and analytics. Among Google digital marketing courses, this takes around 40 hours to complete but it’s also self-paced so learners can go through their lessons at their convenience. Once learners pass the final exam, they can get a certificate that they can share on LinkedIn or add to their CV.

Scope: Website optimization, online strategy, search campaigns, advertising, web analytics

Coursera’s Digital Strategy and Business Opportunity course can be taken by beginners or veterans who want to upskill their digital marketing knowledge. Like other free online marketing courses, this one starts by taking learners on a journey to how advances in technology have changed consumer behavior and created challenges for businesses, which later turned to opportunities. It then teaches learners about the core principles of digital marketing and the value of having a digital marketing campaign. This course ends by teaching learners about the role of content marketing and introduces techniques for content creation. This free marketing course takes around 11 hours to complete and includes a shareable certificate.

Scope: Digital disruption & business opportunity, digital marketing strategy, content marketing

Leveraging email as a tool to reach consumers has been a widely-used tactic for so long now. If you’re looking to start an email marketing campaign, this course by Mitti (by SafetyCulture) is a great place to start learning about it. This course begins by educating learners about the importance of emails and why it’s still effective today. For perspective, it differentiates transactional emails from marketing emails and introduces learners to the most popular email clients used by organizations. To send effective marketing emails, the next lesson will focus on different strategies and techniques to use, such as the KISS method, A/B testing, message personalization, and mobile optimization. Lastly, learners will know how to manage email lists and entice consumers to sign up for email subscriptions.

What’s interesting about this online marketing class is that it uses gamification examples within lessons, such as drag-and-drop, sequencing, matching, and many more to make the learning experience interactive and engaging for your learners. This is an effective way to combat the lack of motivation and boredom associated with learning work-related information.

Scope: Email as a marketing tool, writing effective emails, managing email lists, email personalization

Knowing your customers is half the battle, which is why it’s important to have an understanding of their purchasing behavior. In edX’s Buyer Behavior and Analysis course, learners will be introduced to the needs, wants, and motivations of a typical customer. It will explore the consumer decision-making process and how you can leverage online technology to position your product or service. This course will also discuss consumer ethics and identify the ethical and unethical practices used to influence buyer behavior. This is a self-paced course that takes 12 weeks to complete. While it’s free to take, you’ll need to upgrade to a paid version just to access graded assignments and exams.

Scope: Buyer behavior fundamentals, consumer decision-making, product positioning, consumer ethics & misbehavior

Harvard has put together this course for those looking to create, design, and deploy a successful digital marketing strategy. Here, learners will get a glimpse of a customer’s end-to-end journey and discover how advancements in technology have reshaped consumer behavior. Digital marketing strategies discussed here include storytelling, social media, and search engine marketing. At the end of the course, learners will have the opportunity to apply what they’ve learned through a final project where they will be asked to create a digital marketing strategy of their own. This online course follows a set schedule and takes 5 days to complete. Learners will also get a certificate of participation from the Harvard Division of Continuing Education.

Scope: Consumer behavior, digital transformation, marketing strategies, creating a digital strategy

Interested in knowing why digital marketing is so valuable to businesses? Look no further as FutureLearn’s course will walk you through the digital marketing world, and equip you with the knowledge to implement it in your organization. To kick it off, the course begins with defining digital marketing, then introducing learners to its key channels and presences. Here, learners will gain an understanding of the impact of technology on online consumer behavior along with the challenges and opportunities it presents. This digital marketing course is self-paced making it the perfect employee training companion for busy professionals. It can be completed in two weeks with 3 hours of weekly study.

Scope: Defining digital marketing, digital marketing channels, impact of digital technology on online consumer behavior

Attracting leads to your business is another common channel used in the digital marketing sphere. Eduonix welcomes learners of all backgrounds and has designed this digital marketing course with no expertise in mind. Learners will find themselves equipped with the fundamentals of lead generation, its difference from other marketing channels, and how it fits into the digital marketing strategy. It teaches learners how to turn solid leads into sales by using lead generation tactics and essential tools for effective lead generation and automation. By the end of this course, learners will be able to build a funnel, create a lead list, interact with leads, and design a successful digital marketing strategy. While this course isn’t free, they provide a 30-day money-back guarantee in case this course doesn’t suit your needs.

Scope: Lead generation & automation, lead generation tactics & techniques, sales funnel

Get ready to unlock the power of words to move, persuade, and captivate your audience through Alison’s digital marketing course. It teaches learners the art of persuasive writing to make websites, blog posts, and social media pages catch the attention of your consumers. This course first introduces learners to the basics of copywriting. It then proceeds to teach learners how to write attention-grabbing headlines along with pre-sales and sales copies. It also teaches different copywriting techniques, such as copywriting for service providers, lead generation pages, and e-commerce stores. An assessment will be included in the end to put your newly acquired knowledge and skills to the test.

Scope: Introduction to copywriting, writing persuasive headlines, copywriting techniques