12 lead generation training courses with certification

To improve the quality of your lead generation strategy, it’s essential to know and understand your target market. By doing this, you’ll understand your customers more and launch better targeted campaigns to increase your sales.

Mitti (by SafetyCulture)’s Knowing Your Market course takes a closer look at the importance of knowing your market and how it helps improve your marketing strategy. Here, you’ll learn more about the fundamentals of market research or the process of identifying your customers' needs and wants, as well as the role it plays in increasing sales. This course will also show you how to keep your market research findings relevant in light of the constantly shifting trends that exist today.

Following a microlearning design model, Mitti (by SafetyCulture) designed this free lead generation course with a series of short interactive slides, games, and quizzes to improve your engagement and knowledge retention. If you want to share this course with your team, you can also update it through the platform’s course creation tool and add specific content and strategies unique to your business.

• Scope: Importance of knowing your market, the fundamentals of market research, how to keep your market research relevant

The Knowledge Academy has put together an elearning course about Lead Generation Training to help marketing professionals become more familiar with the concept of lead generation and lead funnel. It defines the idea behind lead generation and a lead funnel, along with the mechanics that make up a robust lead generation plan. This lead generation training course also includes a detailed walkthrough of different outbound and inbound lead generation methods, which includes display ads, pay-per-click (PPCs), content marketing, and search engine optimization (SEO).

This course was made easily accessible through all devices, which is perfect if you prefer learning at your own pace and schedule.

• Scope: The basics of lead generation and lead funnel, mechanics of robust lead generation plan, outbound and inbound lead generation methods

Alison’s Sales Prospecting and Lead Generation delves into the seven steps of the entire sales process, with a key focus on sales prospecting and lead generation. It covers the importance of understanding the needs and wants of your customers and how to ask them the right questions. Setting goals and objectives play an important role in sales prospecting and lead generation, which is why this course also covers this topic and discusses the process of creating Specific, Measurable, Achievable, Relevant, and Time-Bound (SMART) goals in detail.

This first lead generation training course is free, but you’ll have to pay a small fee ranging from 20.57 USD to obtain an official certificate.

• Scope: Sales prospecting and lead generation process, customers’ buying needs, setting SMART goals

You might also find the Content Strategy Series: Lead Generation & Consideration course by Contently extremely helpful when it comes to improving your lead generation program. There are many intuitive techniques covered in this course, which include planning your content strategy framework to improve every stage of your customer journey. It also goes over different marketing channels that will allow you to connect directly with your target audience.

Enrolling in this free lead generation training will give you access to four educational video lessons and four weeks' worth of exercises.

• Scope: Lead generation techniques, content strategy framework, lead generation channels

Skillshare’s The Ultimate Guide To Sales Prospecting & Lead Generation for B2B Sales and Business Development course is focused on helping marketers learn the art and science of turning consumers into lead prospects and paying customers. It discusses the sales prospecting process, which includes identifying your ideal client profile, building a customer list, and contacting prospects. How to set an appointment and contact your customers are also discussed in depth. This lead generation training course comes in a video format led by international sales expert Patrick Dang.

Scope: Sales prospecting process, list building, customer outreach, how to set an appointment and call customers

Mitti (by SafetyCulture)’s Digital Marketing course will guide you through the basics of digital marketing and how it differs from traditional marketing. Learning these topics will help you better understand the power of generating leads and connecting with a wider audience through digital means. As you go through this lead generation training course, you’ll also discover different digital marketing channels you can invest in to find more leads, like SEO, PPC, and social media. Even better, there’s a comparison table that you can use as a guide when deciding the best strategy for your business. This digital marketing resource offers a certificate of completion, which can be used as proof of learning.

• Scope: The basics of digital marketing, difference between digital and traditional marketing, digital marketing channels

Gain more insights about digital marketing with the help of this FutureLearn course, Master Digital Marketing: Marketing Fundamentals. This course unpacks the core elements of the marketing mix or the set of actions that you need to adopt to promote your brand or product successfully. It explores the role of the sales funnel in the marketing process, and how this tool can help optimize your lead generation and sales conversion strategy. Toward the end of this training, you’ll also learn elements of an effective customer journey and some strategic sales approaches you can apply.

In this lead generation training course, you’ll understand the basics of digital marketing through a series of bite-sized videos, articles, audio, and practical activities.

• Scope: Core elements of the marketing mix, sales funnel, customer journey

Hubspot Academy’s Introduction to Lead Management is a highly recommended free lead generation training course for those who are new to the field of sales and marketing. There are a total of six lessons in this course, covering topics such as the importance of lead management, the fundamentals of this marketing process, and the basics of a strong lead generation strategy. It also details the right way of segmenting and qualifying your leads, nurturing them, and successfully converting them. What’s more, you'll learn how to use Hubspot in each step of your lead management process throughout this course.

• Scope: Lead management, strong lead generation strategy, ways to segment and qualify leads, how to use Hubspot

Search engine optimization (SEO) is a great tool that can significantly improve your lead-generation efforts, as well as your brand presence and visibility in general. Gain expertise in lead generation strategy with the help of this Search Engine Optimization (SEO) course by none other than Mitti (by SafetyCulture).

Through this free lead generation training course, you’ll get to discover the power of SEO and why it’s important for your company to invest in this marketing technique. It includes a step-by-step guide on how to identify the right set of SEO goals, which is particularly useful if you’re only starting to adopt this technique to your lead generation strategy. This course also takes a deep dive into the basic components of a strong SEO strategy, which includes keyword research, content planning, link building, and technical optimization.

Built with modern learners in mind, Mitti (by SafetyCulture) made sure that all of its courses are optimized for both desktop and mobile use. Soon, you'll even be able to download it for offline use so you can learn on the go and access it whenever needed.

• Scope: The importance of SEO, defining SEO goals, components of SEO

Do you want to significantly boost your leads in your organization without significantly raising your budget? LinkedIn has put together a course with Billy Gene Shaw, the lecturer, that discusses practical tactics for selecting what product or service to market, defining your target demographic, and creating great social media advertising that sells.

It starts by showing your learners how to evaluate what your organization offers and connecting it to the customer's "why." It then guides them through properly targeting the correct individuals and creating video advertising that make them appear honest, captivating, and human. The lead generation course also offers advice on how to create professional-looking video advertising on a budget.

Scope: Techniques for market research, demographic research, social media advertising

This free lead generation training course is great for sales professionals who want increase their leads through sales calls. It walks them through the crucial steps of preparing for a sales call, from researching the consumer to framing the dialogue. It also contains advice on how to handle objections and close the transaction. Overall, this sales training will help your learners raise the chances that each contact they make will end in a successful sale.

Scope: Sales call techniques, researching customers, dialogue framing, conversation practice